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Franz Übelhör

Communicating the several hundred years old tradition of instrument making without any pathos. Strengthening the trade with newly built instruments in contrast to the myth-afflicted trade with old instruments.

Die Erzählung der Jahr­hunderte alten Tradition des Instrumenten­baus ohne Pathos. Die Stärkung des Handels mit Neubau­instrumenten im Gegensatz zu einem mythen­behafteten Handel mit alten Instrumenten.

Various screenshots from website.
Inside violin maker's workshop. Close-up of violin top plate in repair.
Pad with pre-printed spreadsheet on half page. Other half contains labels with instrument types to tear off.
Close-up of instrument. Font overlayed.
Close-up of poster. Arrangement of all tools from violin maker's workshop.
Several postcards with photos of instruments and tools. Logo is incorporated.
House gateway. At the side huge shop windows.
Shop window installation at the violin maker's workshop (artwork by Lym Moreno)

identity design, poster design: Manfred Veigl
web design: Gerald Baumgartner
photos: Rudi Übelhör, Franz Übelhör