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Misawa & Workshop

Several polished elegant shoes inside glass cabinet.

Our job was to find an appropriate identity for one of the best bespoke shoemakers worldwide, who won many international awards. Noriyuki Misawa visited – after he became master in Japan – Europe to ensure he really knows everything about the job of a shoemaker. In the Year 2013 he founded a new brand which immediately became a big success in Tokyo.

Es galt für einen der welt­weit besten, mit vielen Preisen aus­gezeichne­ten, Maßschuh­macher einen entsprech­enden Auf­tritt zu gestalten. Noriyuki Misawa bereiste als junger Meister Europa um sicher­zugehen, dass er nun wirklich alles über das Hand­werk des Schuh­machers kennt. 2013 begann die sehr erfolg­reiche Gründung einer neuen Marke in Tokyo.

Close-up of shoe shaft. Brand stamped logo in leather.
Leather shoes for woman. Brand stamped logo on insoles.
Leather shoes for woman. Brand stamped logo on insoles.
Black shoe box. Logo printed in gold at side and on lid.
Opened leather wallet. Brand stamped logo on inside.
Inside shoemaker's workshop. People sitting around table. One hols shoe. Woman pointing at shoe and explaining.

identity design, photos: Manfred Veigl
web design: Gerald Baumgartner
consulting: Mana Furuyama