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rosa mosa

Logo spraypainted on leather with stencil.

The Website should support the new fashionable image of the shoe label as sensitive brand for fashion. The product idea starts often with the choice of special materials. Those two aspects should have been the unwritten subtext. We developed a quick and easy view of all shoe models and set up a login area with all important details for buyers.

Die Website sollte den Image­wandel des Schuh­labels hin zur Mode sensitiven Marke unterstützen. Die Produkt­idee leitet sich oft aus der Material­wahl ab – es galt die beiden Aspekte entsprechend zu vermitteln. Alle Schuh­modelle sollten sehr leicht und schnell zu sichten sein, und ein geschützter Bereich mit allen Daten für Händler wurde eingerichtet.

Website screenshot a/w 09/10 collection. Navigation menu in spraypainted letters on leather background.
Website screenshot a/w 09/10 collection. Text and photo on leather background.
Website screenshot a/w 09/10 collection. Scrollable area displaying several shoe models.
Website screenshot ss 11 collection. Navigation menu in various typographic letter-styles on leather background.
Website screenshot ss 11 collection. Text and photo on leather background.
Website screenshot ss 11 collection. Scrollable area displaying several shoe models.

web design: Gerald Baumgartner