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rosa mosa S/S 09

Cover catalogue. Figurative pattern in red with incorporated logo. Blue title font overlayed. Double page. Left: Small block of text in various fonts and languages. Right: Large photo of woman standing in front of neutral background. Part of an iron door beside her. Small font overlayed at bottom. Double page. Left: Small block of text in various fonts and languages. Right: Large photo of woman standing in front of neutral background. Small font overlayed at bottom. Double page showing large photos. Small font overlayed at bottom. Left: 2 woman standing in front of neutral background. Wooden banch behind them. Right: Man sits on wooden stool in front of neutral background. Double page showing large photos. Small font overlayed at bottom. Left: Woman standing in front of neutral background. Right: Woman standing beside wooden door in front of neutral background. Double page showing large photos. Small font overlayed at bottom. Left: Couple in front of neutral background. Man sits on wooden stool. Right: Couple holding hands in front of neutral background.

A romantic interpretation about the fashion of the gipsies and their great mix of styles, was our first design to bring a change to the label. The clear statement for a shoedesign, born in the spirit of fashion. Luckily famous austrian artists supported the idea by taking the role of models.

Eine romantische Inter­pretation über die Mythen der „Zigeuner“ - ein unerwarteter Stilmix. Unser erstes Design für rosa mosa, welches ein neues Image des Schuh­labels kreierte. Eine klares Bekenntnis für Schuh­design das dem „Geist der Mode“ entspringt. Glück­licher­weise halfen uns auch prominente Künstler in der Rolle als Models.

Concept, styling: Mana Furuyama
Photos, design: Manfred Veigl

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