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SAGAN VIENNA

B/W photo. Woman in front of roller shutter. Carries handbag around her shoulder.

Rebranding of a fashion label inspired by the typography of the snobish late 19th century.

Rebranding einer bestehenden Mode­marke. Eine elegante Wiener Schrift des späten 19. Jahr­hunderts war Inspiration.

Hangtags and labels. Logo printed or stitched on each item. Close-up of inside of leather wallet. Punched Logo in leather.
Woman running on the street. Carries handbag around her shoulder.
B/W photo. Woman sitting on concrete wall. Carries handbag around her shoulder. Building in the background.
B/W photo. Woman in front of building. Carries handbag around her shoulder.
Close-up of woman carrying a handbag around her shoulder. Metal doors in the background.

brand/identity design, photos: Manfred Veigl
model: Adia Trischler