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Sagan Vienna

B/W photo. Woman on street in front of wall. Carries handbag around her shoulder. large logo overlayed beside her.
B/W photo. Woman in front of building. Carries handbag around her shoulder. Close-up of woman carrying a handbag around her shoulder. Metal doors in the background. Woman moving on the street. Carries handbag around her shoulder. B/W photo. Woman sitting on concrete wall. Carries handbag around her shoulder. Building in the background.
Small items lying on wooden table. Logo printed or stitched on each item.
Close-up of inside of purse. Punched Logo in leather.

Rebranding of a fashion label inspired by the typography of the snobish late 19th century.

Rebranding einer bestehenden Mode­marke. Eine elegante Wiener Schrift des späten 19. Jahr­hunderts war Inspiration.

Concept, design, photos: Manfred Veigl
Model: Adia Trischler

all works