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WHAT DO YOU THINK WE THINK YOU THINK THAT WE THINK OF YOU? COME AND SEE!

Crowded room. 3 persons sitting on couch. Others are standing. Walls covered with wooden panelling. Floor covered with ornamental pattern.

The group-show of austrian designers in Tokyo set us the task to find a original image which doesn’t represent either a single designer nor an antiquated image of Vienna. Another interesting challenge was to distinctivly incorporate the extra long title.

Die Group-Show öster­reichischer Designer in Tokyo stellte uns vor die Auf­gabe ein eigen­ständiges Image zu finden, das weder für einen einzelnen Designer noch für ein verstaubtes Wien-Bild steht. Die über­lange Text­vorgabe markant darzu­stellen war eine interes­sante Hürde.

Typo-artwork. A mix of various fonts. Front and back of A5 carton card. Front: Typo-artwork. Back: Headline and underneath some blocks of text.

for Wien Products/WKW
identity design: Manfred Veigl
typo–artwork: Gerald Baumgartner
consulting: Mana Furuyama